The Campaign Program Manager will be responsible for managing the day-to-day workflow and
processes that drive our digital marketing campaigns. This position engages with multiple
marketing channels and interacts with various divisional and business functions to drive the
success of our cross divisional, cross channel marketing campaigns.
Applicants should have a strong background in integrated marketing. Candidates must possess
strong project management, communication, analytical, and organizational skills. A desire to find
efficiency in everyday processes and relentless attention to detail is a must.
Partner with Business Marketing, Digital Marketing, Data Analysts, Creative Services and
Brand to develop, implement, and optimize integrated marketing campaigns.
Schedule and manage individual campaign project milestones and tasks; scheduling and
coordinating digital analysts, creative, and other required resources; and overall final
Coordinate between execution specialists within various digital channels such as email, paid
advertising and social to ensure integrated execution.
Lead and coordinate campaign planning meetings, campaign kickoff calls, and campaign
Partner with Data Operations to understand and propose targeting opportunities.
Partner with Analytics Team to test, evaluate, report, and measure marketing results and
react appropriately leading optimization efforts.
Ensure that campaigns are implemented correctly, efficiently, deadlines are met, and
execution is flawless.
Ability to foresee potential obstacles well in advance of campaign launch dates and to
problem solve in order to ensure all deadlines are met.
Performs other duties as assigned
5+ years relevant experience
Must have experience in integrated marketing campaign strategy and planning.
Well-rounded digital marketing professional familiar with industry best practices
(inbound/outbound marketing, demand generation, etc.)
Ability to work effectively with remote teams (virtual team environment)
Extremely detail-oriented with strong organizational skills, able to thrive under tight deadlines
in a dynamic environment and perform multiple tasks effectively and concurrently
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