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Campaign Manager

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The Northeast Division Manager, Acquisition Campaign Management will serve as the central owner for all acquisition testing efforts, a single point of contact for all cross functional teams at corporate, divisions, regions with respect to acquisition strategy, goals of tests, support of internal or external research, establishing and managing timelines, executing and analyzing tests, and communicating result. Planning and testing may extend into online, email, outbound telemarketing. Responsibilities will include the identification and evaluation of opportunity to grow market share across the Division and manages the optimal blend of customer acquisition contacts to capture that opportunity and achieve business requirements. Reporting to the Senior Director of Campaign Management, this position applies understanding of customer data, knowledge of business and input from others to design a contact strategy, targeting and test design for campaigns. In short, this position ensures that brand is delivering the right offer to the right target at the right time for maximum effectiveness. Provides execution guidance to cross-functional teams to operationalize contact plans with precision, on time and within budget. Critical to the success of this position is the incumbent’s ability to collaborate with regional marketing stakeholders to define and quantitatively evaluate opportunity, as well as understand business requirements and marketplace dynamics.

Role Essentials
• Contact Strategy
o Candidate must come with a strategic focus. This role will have significant impact on Division direct marketing strategy and results.
o Work across organization to identify opportunities and develop strategies that will maximize subscriber growth and revenue performance metrics.
o Drive subscriber and revenue performance through creation of Northeast Division strategic marketing plans, targeting scenarios and testing plans.
o Develop and manage customer contacts through a structured process with defined business rules and priorities.
• Analytics
o Seasoned, analytically minded and detail oriented marketer to own the development of the Northeast Division non-subscriber acquisition direct mail and testing strategy.
o Analyze customer data to drive strategy, propose analytics and testing strategies.
o Manage closed-loop post-analysis for marketing programs.
o Assess and improve financial soundness and campaign program effectiveness through analyzing and interpreting results, including ROI for business case development.
o Develop/own campaign scorecard/dashboard and associated metrics/goals/ benchmarks; track/report progress against them.
o Manage data on a continual basis ensuring data integrity, data capture, customization and modification. Regularly review existing metrics and determine whether new metrics are needed.
• Cross-functional Collaboration
o Partner with internal constituents, including Corporate and Regional Residential Marketing, Finance, etc., to design strategies around analyses; meet with Regional Marketing teams to define goals and objectives of profiling and analyses.
o Collaborate and communicate consistently and effectively with all key cross-functional organizations to create the quarterly strategic marketing plan and assist in the delivery of division-wide campaigns.
o Influence decision-makers to adopt recommendations; develop campaign plans to implement recommendations and garner support through use of quantitative analysis and persuasion skills.
o Prepare and deliver recommendations & presentations with confidence.

Competencies
• Experience using COGNOS for reporting.
• Proficiency with standard business and database software (MS Office, MS Access, Oracle SQL).
• Analytically focused with exceptional attention to detail and uses intelligence to drive decisions, yielding sustained and measurable results. Ability to speak to both marketing and financial metrics.
• Familiarity with statistical concepts, statistical software (SAS or SPSS) and predictive modeling.
• Understands the consumer mindset, fluidly informing that understanding through data, unfolding events in the marketplace and industry, and local insight.
• Demonstrated ability to translate data from multiple sources into strategy.
• Expertise in campaign development, segmentation, management & measurement.
• Knowledge and understanding of campaign management processes and technologies.
• Has exceptionally strong conceptual skills coupled with the ability to articulate them compellingly in writing and in speech.
• Exceptional ability to deliver clear well-organized presentations and written correspondence (Can tell a story with data). Has strong abilities to persuade, through logic, bottom-line reasoning, demonstrating, and showing.
• Good listening skills: talented at listening to the expressed needs and wants of others.
• Strong organizational and follow-up skills, demonstrated success in managing a complex workload with multiple priorities and tight deadlines with a focus on measuring results and performance improvement.
• Demonstrable success dealing with ambiguity, managing through change, and thrive in a fast-paced environment, handling multiple projects simultaneously, and getting work done through others.
• Self-starter with the ability to work independently and with minimal direct guidance.
• Ability to anticipate risks, make adjustments and inform leadership of implications, recommendations.

Day in the Life
• Identify and assess new acquisition strategies.
• Develop quarterly non-sub acquisition go-to-market strategy and map contact planning, managing through business needs and opportunistic inspiration
• Enter multiple go-to-market contact and test plans, along with version detail into proprietary campaign planning tool
• Update production tool and supporting plans when needed as well as anticipate and address key stakeholder questions and concerns around offer details, creative needs, counts, etc.
• Liaison to production teams as necessary, representing Campaign Management interests in meetings, providing answers, clarity on go-to-market specifics.
• Identify and assess opportunities for incremental acquisition mail - NED funded or Region Funded as appropriate
• Identify where plan changes or proposed tests will be compromised - provide recommendations to accommodate all
• Translate new program briefs and test designs into creative needs, operational needs and identify potential pitfalls
• Assist regions with finding regional specific information regarding the campaign plans and results
• Act as a liaison for Corporate partners fulfilling information requests for tests, marketing plan and trigger programs
• Design a form to provide on-going results for highly anticipated DM tests, coordinate with Division MarSci to create and automate
• PM creation of Divisional DM Dashboard in partnership with working with Corporate MarSci, based on specifications provided by CM Director, Campaign Managers,
• Strategy and plan shift communication with Corporate, Division and Regional partners are essential
• Gather and interpret results for key initiatives and produce quarterly regional direct response performance report.

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