Our client is looking for a Campaign Manager who will qualify leads from multichannel funnel initiatives, including webinars and tradeshows, to create awareness, consideration, and drive sign ups. This role is a collaboration between marketing and sales that supports content marketing and demand generation teams. The Campaign Manager will work closely with the Head of Demand Generation and report to the Brand Marketing Manager, and equip teams with content and campaign kits that they will need to externally output.
Responsibilities, using Salesforce, Autopilot, and Marketo:
-Qualify/score leads, pass on to SMB sales team
-Understand personas and template content for sales campaigns, including email communication, call templates, other content bundling
-Analyzing campaigns and consulting with Brand Manager on what content resonates best for driving more signups
-Manage demand generation activities (inbound, trade shows/conferences, etc.)
-Identify targets, understanding distribution
-At least 5 years experience in marketing (e.g. campaigns, integrated marketing, demand gen, content, or related)
-Experience in Salesforce or other CRM
-Experience in Marketo, Eloqua, or equivalent
-Experience analyzing campaigns and contributing to strategy for optimizing campaigns and converting leads/driving more signups
-Experience working in scrappy environment with limited resources
-Creatively works with limited direction
-Ability to drive multiple campaigns at the same time across different verticals
-Ability to multitask, juggling different priorities and campaigns
-A good positive attitude
-Experience working with SMB sales teams or an understand of what an inbound team needs from marketing, a plus!
**Must provide resume that demonstrates experience as a campaign manager, plus if with a high growth B2B company or established consumer brand.
Not available? We pay for referrals! If we place your referral, you'll receive $100, plus $1 dollar for every hour worked in the first 6 months. Thank you so much for your time and I look forward to hearing back!