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Campaign Insights Specialist

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Responsibilities:

  • Day-to-day lead on execution of insights across channels such as Sales and Marketing.
  • Responsible for the daily management, tracking and communication of items that require action and follow-up.
  • Collaborates with stakeholders and project contributors across departments to ensure milestones and deliverables are aligned and met.
  • Coordinates schedules and asset delivery under tight deadlines.
  • Reviews and analyzes data to identify trends and insights for sales presentations.
  • QAs and diagnoses data issues with a strong focus on data integrity and accuracy.
  • Researches trends and seasonal opportunities in top categories with the end goal of supporting sales in their planning efforts.
  • Keeps the team up-to-date by researching vertical trends, industry news and conducts competitive analyses.

 

Day to Day

  • 50% would be spent working with data and reporting and bringing insights. 
  • 25% ushering deliverable along,
  • 25% internal meetings and reviews. 

 

Qualifications:

  • 3-5+ years in digital media analytics/reporting; Search Engine Marketing (SEM) experience preferred.
  • Advanced knowledge of Excel, PPT, data visualization, spreadsheets, pivot tables analyzing large amounts of raw data, and creating reports from scratch.
  • Data storyteller – proven ability to analyze, interpret and visualize disparate data sources to surface actionable recommendations.
  • Experience creating reports for senior-level management.
  • Acute attention to detail and data accuracy - no error or oversight gets past you.
  • Never-ending curiosity. Enjoys deep dives into data and qualitative research to assess trends.

 

Nice to Have

  • Experience working with audience measurement tools or syndicated data (Nielsen, Comscore, Kantar etc)
  • SQL or other structured query language a plus but not required

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