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Campaign Insights Manager

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Responsibilities:

  • Synthesizes data and research from multiple sources to tell a holistic story that demonstrates the power of Bing advertising.
  • Tailor insights for multiple channels (Sales, Marketing etc)
  • Analyzes, interprets and translates data into meaningful insights that drive actionable, strategic recommendations. Ability to up-level findings for senior-level audiences.
  • Packages insights into stunning PowerPoint presentations for compelling sales stories.
  • Participates in ideation around potential data analyses through insights gleaned from market trends and internal stakeholder feedback.
  • Collaborates with stakeholders and project contributors across departments to ensure milestones and deliverables are aligned and met.

 

Day to Day

  • 50% of time will be taking inputs from different data sources and packaging that into presentations for sales. 
  • 25% is helping to collect those inputs and sources from a variety of different stakeholders
  • 25% PM and collaborating with other team members on the packaging of presentations. 

 

Qualifications:

  • 7+ years in media analytics, advertising sales and/or digital marketing
  • A degree in marketing, social sciences, computer science or a related field (or, a proven agency record)
  • Successful track record of working closely with clients (preferably at an agency), advising on how to increase performance and demonstrating advertising impact.
  • Data storyteller – proven ability to analyze, interpret and visualize disparate data sources to surface actionable recommendations.
  • Never-ending curiosity. Enjoys deep dives into data and qualitative research to assess trends.
  • Communicates complex concepts and analytics in a way that can be easily understood regardless of one’s technical background.
  • Experience creating and presenting reports for senior-level management.
  • A strong understanding of the digital advertising ecosystem.
  • Advanced knowledge of Excel, PPT and data visualization know-how required.

 

Nice to Have

  • Experience working with audience measurement tools or syndicated data (Nielsen, Comscore, Kantar etc)
  • Knowledge of Search Engine Marketing
  • Experience with Tableau / Power BI or other data visualization tools
  • An understanding of differences among countries and cultures a plus

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