Are you a data driven individual?
Do you enjoy using information to take your campaign to the next level?
Is the Hospitality / Entertainment Industry something you are passionate about?
Then THIS is the job for YOU!
Our client is looking for a special kind of person to combine a solid work ethic, a sense of fun, great guest service and just the right amount of attitude to join their team in the role of CAMPAIGN ANALYTICS MANAGER.
Strengthen the brand team understanding of marketplace performance and opportunities through tracking, modeling, and analysis of marketing, competitive and economic factors
In this role you would provide analytic leadership and integrate marketing and sales information to:
Develop fact-based promotional investment strategies that increase the return on promotional efforts
Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication
Conduct sub-national analysis and report key insights to stakeholders that include Sr. Leadership, Marketing and Sales Leadership and sales representatives.
Key Responsibilities Include:
Guide development of marketing strategy to increase the effectiveness and/or efficiency of promotional activities - and influence deployment of strategy through local optimization recommendations.
Leverage innovative, sophisticated analytic models that address critical issues
Lead the analytic team to increase and enhance the use of advanced modeling and analytic methods
Effectively communicate results to improve brand performance