Creates reporting and analytical frameworks for online campaigns to measure results and outcomes. Builds campaign analytics history to bring insights and recommendations into planning into planning and decision making. Creates campaign reports for onsite campaigns, such as home page, category pages, and other merchandising landing pages.
Major responsibilities and duties:
Pulls product data sales by revenue and unit from the data warehouse
Maintain historical campaign analysis and report out weekly, monthly and quarterly
Works with online merchants and marketers to understand information needs and then determines best methods to secure.
Consolidates online reporting across multiple channels
Analyze data to identify results, trends and implications
Identifies unusual information and verifies data, as well as understanding root causes
Understands sources of data and conditions to explain outcomes to stakeholders.
3-5 years business experience in large organization
2-3 years experience working with online marketing/merchandising teams
2-3 years experience working with large databases and reporting systems
Proficient in web analytics tools and data warehouse reporting. Coremetrics and Business Objects preferred.
Exceptional organizational skills with proven ability to manage multiple projects simultaneously
Strong sense of urgency
Ability to communicate to a cross functional team
Experience working in a multi-channel environment
Interest in interpreting data into recommendations and insights
Impact on organization:
This position partners with online merchants, product information and content, marketing support and systems, marketing managers, emarketing channels, eproduct management analytics, finance and analytics teams
Also interfaces with outside systems vendors.