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Campaign Analyst

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Creates reporting and analytical frameworks for online campaigns to measure results and outcomes. Builds campaign analytics history to bring insights and recommendations into planning into planning and decision making.

Major responsibilities and duties:

  • Creates campaign reports for onsite campaigns, such as home page, category pages, and other merchandising landing pages.
  • Pulls product data sales by revenue and unit from the data warehouse
  • Maintain historical campaign analysis and report out weekly, monthly and quarterly
  • Works with online merchants and marketers to understand information needs and then determines best methods to secure.
  • Consolidates online reporting across multiple channels
  • Analyze data to identify results, trends and implications
  • Identifies unusual information and verifies data, as well as understanding root causes
  • Understands sources of data and conditions to explain outcomes to stakeholders.

  • BA/BS
  • 3-5 years business experience in large organization
  • 2-3 years experience working with online marketing/merchandising teams
  • 2-3 years experience working with large databases and reporting systems
  • Proficient in web analytics tools and data warehouse reporting. Coremetrics and Business Objects preferred.
  • Exceptional organizational skills with proven ability to manage multiple projects simultaneously
  • Strong sense of urgency
  • Ability to communicate to a cross functional team
    Experience working in a multi-channel environment
  • Interest in interpreting data into recommendations and insights
  • Limited travel

    Impact on organization:
  • This position partners with online merchants, product information and content, marketing support and systems, marketing managers, emarketing channels, eproduct management analytics, finance and analytics teams
  • Also interfaces with outside systems vendors.

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