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CRM/Lifecycle Marketing Analyst

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Our SF-based client, passionate about helping people lead healthier, more active lives, is looking for a CRM/Lifecycle Marketing Analyst for a 6-month assignment.

 

Here’s a bit about the opportunity:

  • responsible for executing and reporting on customer and prospect facing marketing communications.

  • help define the company's audience targeting strategy, testing methodology, and measurement of marketing effectiveness.

  • will assist in the development of tools, processes, and frameworks to further best practices and deliver operational efficiencies.

 

The ideal candidate has:

  • Experience running CRM marketing campaigns (ex. email) and programs.

  • Experience with audience segmentation, targeting and campaign deployment, developing test and learn plans should come naturally to the.

  • An understanding both at the individual campaign level as well as extended longitudinal marketing efforts.

  • A data-driven and technical aptitude to partner with business and technology teams.

  • At least 1-2 years of experience in CRM Marketing

  • Medium to expert proficiency in SQL

  • Experience with Tableau, Looker, or similar technology

  • Prior experience with complicated data models and structures.

  • An understanding and experience in planning, segmentation, targeting, execution and analysis of marketing campaigns

  • Created campaigns in an email service provider platform; the more complex the better including: large, multi-wave, multi-segment, multi-channel marketing campaigns

 

A nice to have:

  • Experience with ExactTarget or Marketing Cloud is a plus

 

**Must provide resume/portfolio with above criteria to be considered! Not available? We pay for referrals! Email referrals to jmargolin@vitamintalent.com  and if we place your referral, you'll receive $100, plus $1 dollar for every hour worked in the first 6 months. Thank you so much for your time and I look forward to hearing back!

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