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CRM Program Manager

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Aquent's Fortune 50 client is looking for a CRM Project Manager to work a 6 month contract, with a strong possibility of extending, on-location for 40 hours/week, in Atlanta, GA.

The program manager will report to the Manager/Senior Manager, CRM. This role will focus on the Promo side of the business and will strongly relate to Email.

Responsibilities:

  • Work with the Manager/Senior Project Manager and internal and external partners during the production of a CRM Campaign
  • Ensure alignment between CRM strategy and creative
  • Ensure that the established process is followed by the agency and internal partners in marketing and merchandising
  • Ensure that all required documentation, including the editorial calendar, are distributed to produce CRM programs utilizing email, mobile, social and any other active CRM channels, through existing platforms
  • Assist in developing and maintaining editorial calendar & segmentation matrices (any and all required documentation)
  • Assist in creating KPIs reports for measuring success against organizational objectives
  • Manage execution and measure ROI of assigned CRM lifecycle management programs
  • Play a key role in executing the omnichannel CRM contact strategy

    Breakdown of Daily Activities:
  • 25% Assist in developing and maintaining editorial calendar & segmentation matrices (any and all required documentation)
  • 25% Work with agency and creative PMs to ensure creative and strategy alignment
  • 25% Assist in creating KPIs reports for measuring success against organizational objectives
  • 15% Manage execution and measure ROI of assigned CRM life cycle management programs
  • 5% Contribute to strategy development based on analytical results and competitive tracking of CRM programs
  • 5% Manage execution of ad-hoc projects as needed

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