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CRM Producer - Direct to Consumer Marketing

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Direct to Consumer Marketing
CRM Producer

Objective
Responsible for web production, digital marketing solutions & programs to drive member awareness and engagement for direct-to-consumer programs and initiatives.

Responsibilities
Oversee optimization and ongoing maintenance of rewards website & platform, including registration, site stickiness and member value
Leverage strong project management & creative skills to interpret business objectives & creative briefs to concepts and live programs
Project management – including scoping, vendor selection, creative development and technical implementation
Proven ability to manage teams, resources, systems and outside vendors to enable CRM / loyalty programs to launch and test for ongoing refinement


Basic Qualifications
Strong digital marketing / producer skills
5+ years successful experience developing online CRM programs as producer or project manager
Comprehensive understanding of the latest trends in online / CRM industry, and superior knowledge of www applications, standards and QA processes
Experience with hands-on management of creative, marketing and technical project teams, and management of vendors
Ability to multi-task, with strong analytic and communication skills
Experienced in Omniture, Social Media, CRM technologies and email marketing
Proficient in Photoshop, HTML, CMS systems, flash (FLV) and Project Management and office software
Knowledgeable in SEO / SEM to optimize sites and online promotions
· Self starter with ability to multi-task
· Excellent written and verbal communication skills


Preferred Qualifications
Experience in loyalty programs / entertainment industry preferred
Independent self-starter and proactive leader with the ability to identify challenges and opportunities, to initiative solutions and drive change


Required Education
Bachelors degree, business / marketing preferred

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