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CRM Marketing Manager

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Our global financial services client, located in downtown Boston, is urgently looking for a CRM Marketing Manager for a year-long contract with the potential of perm placement. Our client has just implemented Salesforce.com and a new marketing automation platform (Pardot) and they are looking for a marketing manager to help make their global B2B marketing automation program best-in-class.

In this newly created role, this individual will be responsible for designing, implementing, and analyzing and reporting on direct email marketing campaigns as well as managing all marketing automation processes with Pardot and the maintenance of the platform.

Responsibilities:

• Design, deploy and manage end-to-end automated campaigns using Pardot to drive lead generation and lead and contact nurturing. Campaign execution tasks include list acquisition and segmentation; import and creation of email templates and web forms; and domain name and URL management.

• Build testing frameworks for continuous optimization of click-through and conversion rates. Work closely with Content Marketing and web development teams to optimize campaigns.

• Work with key stakeholders to design and execute multi-touch nurture/drip campaigns

• Continually measure and optimize effectiveness and efficiencies across all campaigns; provide guidance on marketing automation best practices including lead scoring and A/B or multivariate testing on lists, e-mail templates, landing pages, etc.

• Work collaboratively with Marketing colleagues, Creative, IT and Salesforce administration teams to constantly improve marketing automation processes. Facilitate new system functionality and troubleshoot technical issues.

• Serve as a resident marketing automation expert, keeping up-to-date on industry trends and best practices.

• Recommend updates to product functionality and campaigns based on evolving global regulations regarding data privacy and email spam laws.

• Recommend corrective actions and program enhancements to achieve established program objectives.

• Prepare Marketing dashboards of key performance indicators.

• Report on campaign results and success rates to senior managemet

Requirements

• 5+ years of relevant professional experience with at least 2 years of experience managing a marketing automation tool (Pardot experience preferred or related programs)

• At least 2 years of experience using Salesforce.com. To succeed in this position you must also: Be willing to lead and drive results while demonstrating strong project management skills.

• hands-on ability in CRM platforms and marketing automation.
Salesforce.com experience required; Pardot experience preferred.

• B2B marketing experience

• Familiar with integration points between Salesforce CRM and marketing automation tools and their business values.

• Solid knowledge of industry best practices in marketing automation and lead generation.

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