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CRM Manager

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A Fortune 200 Financial Brand is seeking a Manager to support the Brand Cross Channel Marketing Strategy team. In this exciting role you will: work in an innovative and intellectually rigorous environment alongside the highest caliber talent; be rewarded with competitive compensation and exceptional career development opportunities; help advertise and market best-in-class products and services in a collaborative and challenging environment.

In this role, you will assist with research and implementation of a Customer Relationship Management system and partner with various teams to develop trigger based, customer centered marketing strategies across multiple channels for our US Credit Card line of business. You will also partner with internal creative teams to develop the structure and standards for a Digital Asset Management system and lead its’ implementation. Success will hinge on bringing partners from various functions together and the ability to navigate a large matrixed environment, connecting dots and aligning multiple sets of stakeholders.

The ideal candidate will be able to work in an agile environment designed for efficiency and speed, but also proactively work outside the process in whitespace.

• Lead learning agenda to answer key questions that will guide CRM implementation and usage strategy
• Partner with IT and analyst teams to ensure solutions deliver the right outcomes for our marketing strategies and processes
• Work with business teams to write rules and requirements for CRM systems
• Develop recommendation for tagging rules and architecture for a Dynamic Creative Platform or Digital Asset Management system
• Develop and maintain effective internal working relationships with Enterprise systems teams
• Partner with cross-functional marketing teams to test CRM campaigns and push continuous optimization of those campaigns
• Propose new testing strategies to generate new account growth and improve engagement with existing customers
• Leverage competitive intelligence and marketplace trends to provide leadership on how the brand should innovate and evolve acquisition and customer channel strategies
• Influence internal decision makers with formal recommendations and informal networking
• Support transformation of internal processes to deliver better results more efficiently
• Support the objectives of business partners in Marketing Strategy and Segments groups

Basic Qualifications:

- Bachelor’s Degree or Military experience
- 6+ years’ experience in multi-channel marketing delivery and communications, including direct response marketing
- 6+ years’ experience in managing creative teams and agencies
- 6+ years’ experience in planning, execution, and analysis of marketing programs
- 3+ years’ experience in leading cross-functional teams in a matrixed environment

Preferred Qualifications:

- Experience structuring and implementing CRM and DAM systems and strategies
- Experience delivering trigger-based marketing campaigns using CRM systems and capabilities
- Master’s Degree in Marketing, Business, Economics or similar field
Experience in Financial Services
Strong leadership skills, coupled with excellent interpersonal and relationship management skills
- Strong analytical and strategic thinking skills
- Excellent verbal and written communication and presentation skills, plus ability to clearly articulate and express ideas to a wide variety of people and groups at any level
- Highly self-motivated, organized and professional, including the ability to work independently and partner effectively within and outside of the immediate team to achieve desired business results

Contact Christina at

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