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CRM Manager

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Role Purpose

Our client, an innovative and fast-growing Financial Services company, is looking for an ambitious and tenacious CRM Manager to join their London based office on a permanent basis. Reporting into the Senior CRM Manager you’ll be responsible for the planning, creation, testing and execution of multi-channel digital campaigns. This involves working across business units including Acquisition, ECM, and eServicing, in order to deliver the teams commercial objectives.



Key Accountabilities

  • End-to-end management of digital marketing email and SMS campaigns via the CRM platform (Salesforce Marketing Cloud/Exact Target)
  • Management of stakeholders and all sign off processes
  • Working with internal and external teams when appropriate to work effectively, to tight deadlines and to the best standards
  • Define and implement best practice for campaign delivery including: copy writing (spam, keywords, etc.), knowledge of html template structure, responsive design, frequency and deliverability
  • Build and execute on AB testing strategies
  • Platform configuration including: one-time, recurring, automated, triggered and dynamic content campaigns
  • Load, edit and send HTML emails (paste html) and use base template (WISIWIG)
  • Use litmus testing: email client and device
  • SMS creation, including personalisation (AmpScript)
  • Data mapping data sets to email and SMS campaigns
  • Troubleshooting and logging platform issues and defects with internal and external resolution teams
  • Run reporting and analysis on campaign and business unit levels as well as provide insights into building conversion rates across digital channels
  • Analytics and reporting (Campaigns and marketing trends over time)



Required Skills & Experience


  • Proven experience managing multiple stakeholders
  • Salesforce experience
  • Campaign planning/scheduling
  • HTML and CSS skills - Basic
  • Knowledge of customer experience across channels
  • Strong written and verbal communication skills
  • Proven knowledge of Marketing campaign processes, product development, and communications development



  • Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver)
  • Experience in a highly data-driven industry preferred e.g. Banking, Telco, Supermarket loyalty



Personal Attributes

  • Strong interpersonal skills and people management
  • Managing customer experience across channels
  • Organization and time management
  • Priority management
  • Understand marketing strategy and enforce/maintain best practice standards
  • Analytical understanding and ability to communicate

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