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CRM Manager - Central London

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Our client, an innovative and fast-growing financial services company, is looking for an ambitious and tenacious CRM Manager to join their London offices on a permanent basis. The successful candidate will be reporting to the Senior CRM Manager where you’ll be responsible for the planning, creation, testing and execution of multi-channel digital campaigns. This involves working across business units including Acquisition, ECM, and eServicing, in order to deliver the teams commercial objectives.


Key Responsibilities:

    •    End-to-end management of digital marketing email and SMS campaigns via the CRM platform (Salesforce Marketing Cloud/Exact Target)

    •    Management of stakeholders and all sign off processes

    •    Collaborating with internal and external teams when appropriate to work effectively, to tight deadlines and to the best standards

    •    Define and implement best practice for campaign delivery including: copy writing (spam, keywords, etc.), knowledge of html template structure, responsive design, frequency and deliverability

    •    Build and execute on AB testing strategies

    •    Platform configuration including: one-time, recurring, automated, triggered and dynamic content campaigns

    •    Load, edit and send HTML emails (paste html) and use base template (WISIWIG)

    •    Use litmus testing: email client and device

    •    SMS creation, including personalisation (AmpScript)

    •    Data mapping data sets to email and SMS campaigns

    •    Troubleshooting and logging platform issues and defects with internal and external resolution teams

    •    Run reporting and analysis on campaign and business unit levels as well as provide insights into building conversion rates across digital channels

    •    Analytics and reporting (Campaigns and marketing trends over time)


Essential Criteria:

    •    Proven experience managing multiple stakeholders

    •    Salesforce Marketing Cloud/Exact Target

    •    Campaign planning/scheduling

    •    HTML and CSS skills

    •    Return Path testing suite (including litmus)

    •    Knowledge of customer experience across channels

    •    Strong written and verbal communication skills

    •    Proven knowledge of Marketing campaign and sales processes and products development; communications development; and financial services regulatory requirements


Desirable Criteria:

    •    Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver)

    •    Experience in a highly data-driven industry preferred e.g. Banking, Telco, Supermarket loyalty


Person Specification:  

    •    Strong interpersonal skills and people management

    •    Managing customer experience across channels

    •    Organization and time management

    •    Priority management

    •    Understand marketing strategy and enforce/maintain best practice standards

    •    Analytical understanding and ability to communicate


CRM platform (Salesforce Marketing Cloud/Exact Target) / SMS campaigns, CRM, HTML email / AB Testing / Analytics/ Financial Services. 



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