These job descriptions are examples. Looking for work?

Find JobsFind Jobs

CRM Campaign Executive – Gaming Studio

0 people like this description

CRM Campaign Executive – Gaming Studio – SOHO – London c£30k

Our client whose an Global Gaming Publisher are looking for an enthusiastic and driven marketer with experience in CRM to join our busy team and support a range of customer engagement and retention programmes for free-to-play games across email and paid media.

CRM lead is a new group within the gaming Studios tasked with creating platform defining experiences through highly collaborative partnerships with external developers. While our focus is on European opportunities, our impact is global with a special emphasis on exploring new business models based on the fundamentals of games as a service. By partnering with the most innovative EMEA developers and delivering the best and most surprising game experiences, we play a key role in transforming the way consumers engage with our platforms and gaming content.
Key responsibilities

•Manage the CRM promotional and events calendar for key live titles

•Propose and create email/paid media campaigns with the aim of deepening and lengthening customer relationships

•Manage the relationship with paid media agencies to ensure that customer engagement and retention targets are met

•Execute and further develop existing CRM Programmes by analysing performance and trends as well as looking at the competition’s best practices

•Liaise with the Community team to use CRM to drive engagement and participation rates across community and social presences

•Working closely with other areas of the business such as product marketing, customer services and analytics, you will manage all aspects of campaign scheduling, data pipelines and processes as well as creation of data and behavioural driven segments

•Manage and keep a bird’s eye view on creative and production processes, ensuring smooth operation of campaign delivery and quality assurance processes

•Liaise with localisation partners to ensure that all CRM collateral is culturally relevant and localised as required

•Coordinate with our partners for day to day tasks and execute daily, weekly and monthly campaigns (both ad hoc and behaviourally triggered) that target customers according to lifecycle stage to drive monetisation, retention, play frequency, spend and cross-sell rates

•Perform feed back on each campaign to ensure that all copy, links and assets are correct

•Track performance of CRM activity, looking at revenue, retention, open rates and click through of campaigns to ensure ongoing improvements and build weekly report summaries

These job descriptions are examples. Looking for work?

Find JobsFind Jobs