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CRM Associate Marketing Manager

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Temp to perm opportunity with Fortune 500 Tech company in either San Diego or Plano.

The CRM Marketing Manager will be responsible for top of funnel lead generation thru Email and Direct Mail campaigns. You will work with Segment Managers, Analytics, Agencies and our new Marketing Automation partner, Eloqua. This is an exciting time to join the team, learn a new skill or two, and help direct the new course we have embarked upon.


Key Responsibilities
Drives direct marketing programs (email and direct mail) from marketing brief and creative development to program execution and post-program analysis & ROI measurement
Delivers weekly business results, analyses, campaign wrap up reports and makes recommendations for improvements and actions
Seeks out and adopts learning & best practices and innovates with a proven test and learn and mindset
Understands the customer and can derive insights to improve targeting, segmentation, and end-to-end user experience to retain and convert customers
Effectively partners with internal and external teams, including web marketing, segment marketing, analytics, product, care, agencies and vendors, to communicate campaign plans, influence outcomes and drive successful end-to-end campaign execution
Manages marketing budget for all email and direct mail programs, with responsibility for expense management.
Ensure an awesome end-to-end customer experience that delivers on the program objectives.
Helps to implement Marketing Automation programs for current campaigns and designs new targeted efforts.


Qualifications
4 to 6 years of experience in Marketing. Some B2B or Direct Marketing background strongly preferred.
Analytical/reporting skills, with experience working on budgets
Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail
Excellent written and verbal skills, time management, decision-making, presentation, organizational and problem solving skills
BA/BS degree in Business, Marketing, Communications or similar program
Knowledge of Marketing automation tools (Eloqua, Marketo, etc.) a plus
Agency or start-up experience desired


Personal Characteristics:
“Owns the outcome”: entrepreneurial, scrappy and tenaciously focused on delivering the end result.
Bold, passionate, and a “Win Together” attitude
Thrives in fast moving culture; adaptable to change
Curious, with a strong learning mindset
Disciplined and data driven
Hard working and dedicated- focused on delivering “awesome”

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