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CRM - Digital Email Coordinator

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Email Marketing Coordinator

An experienced Email Marketing Coordinator is required to manage all email delivery and associated activity across the UK affiliate. This is a crucial role for an experienced professional with a good knowledge of not only the technical aspects of email marketing but also shows an ability to influence marketing teams as to what best practice looks like. This role would cover all therapeutic areas so the ability to be organised is essential.

Key Responsibilities:

Oversee implementation of email campaigns, delivery execution and analytics across multiple therapy areas.

Works cross functionally with agencies, brand teams and IT teams to build and manage email programmes.

Works with privacy and data stewards to manage and update contact databases.

Provides monthly reporting on brand marketing campaigns – websites, emails etc.

Identify patterns in data from digital campaigns and proactively recommends opportunities.

Represents the digital team at key marketing meetings as the subject matter expert on email.

Works with UK Digital Lead to build email as a strong capability & to help understand its role in a multi-channel environment.

Essential Attributes

Ability to analyse and review data from multiple sources – strong interest in data analytics, or previous experience with statistics is required. Knowledge of back end tracking systems such as webtrends/Omniture etc. is essential.

Good Knowledge of technical email production for example: email design best practice, HTML, CSS, mobile optimisation, testing workflows

Excellent knowledge of working with email platforms, experience of RightNOW and Exact Target would be preferable

Strong presentation, written and verbal skills, good knowledge of Excel, Powerpoint is required

Demonstrate ability to work on own initiative and demonstrate subject matter expertise on email and how it can be best used

Experience of using email as part of an overall testing strategy e.g. creative and content testing.

Ability to problem solve and offer appropriate solutions

Strong team player with an ability to work with multiple stakeholders

Exceptional organisational skills and attention to detail


Knowledge of Pharma or related industry would be useful

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