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CMS Specialist/ Automation Specialist

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The Marketing Automation Manager is a key role in our Central Marketing group, leading the best practices, execution and management of the company’s outbound demand generation programs. The position works in close partnership with the company’s demand generation teams in our industry vertical marketing teams (K12, Higher Education, Business and Government) in both US and International markets. They are charged with driving shared best practices for digital marketing and demand generation throughout the company, and optimizing the use of marketing automation. 

The Marketing Automation Manager will serve as the subject-matter-expert in integrated email marketing programs, including development, execution and measurement of results. This person will also provide guidance on the development and execution of nurture campaign strategies, lead-generation best practices, and actions needed to streamline lead pipeline management. 

The ideal candidate will have a high level of competency in marketing automation execution, system design, and accountability to results. 

Specific Responsibilities Include 
Develop technical design to support business requests and work closely with teams to define and implement new functionality and product features 
Develop the framework and processes for all programs, templates and technical designs of the Marketing Automation platform, including all training, support and documentation for end users 
Provide feedback, guidance, and expertise to the marketing automation system end users on business needs/requirements related to campaign development, technical integration and best practices in demand generation. 
Develop and execute lead capture and nurture strategies, and continuously monitor and test effectiveness 
Develop reports that show the effectiveness of campaigns, along with short term analysis, trends and recommendations 
Manage the creation of new segments and campaign workflows 
Develop and maintain campaign workflows designed to deliver content in accordance with the sales cycle stages and effectively move prospects through the buyer’s journey 
Ensure that campaigns produced through the marketing automation system adhere to operational and reporting standards 
Work closely with internal stakeholders to develop customized reports to validate processes, results and business impact of marketing automation initiatives. 
Perform day-to-day system maintenance and configuration including integration with salesforce.com 
Responsible for system administration for the company’s marketing automation system. 
Provide overflow support to email production teams as required 
Required Qualifications 
6+ years of digital marketing experience building and managing inbound and outbound integrated email-centric marketing programs 
Proven experience in driving lead generation efforts within digital channels including search, social media, paid media and outbound marketing 
Proven knowledge and experience with, contemporary marketing models including lead scoring, pipeline design, and automated campaign frameworks 
Proven expertise in the utilization of analytics and data to recommend impactful marketing decisions 
Working knowledge of Salesforce, account based marketing tools, and business intelligence or marketing analytics platforms such as Google Analytics or DOMO 
Proven ability to lead through influence, and affect results in matrixed organizations 

Desired Qualifications 
Bachelor’s Degree in Marketing or Business strongly preferred 
Proficiency in Eloqua or a similar marketing automation platform 
Knowledge/experience with web personalization 
Education industry experience a plus, but not required. 
This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time. 
 

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