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Businesses Insights Analyst

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We are looking for a candidate who will be able to provide regular insights to inform front-end content programming decisions, rather than a CRM analyst or statistical modeller. Ideal candidates should be user experience/engagement/conversion focused rather than focused on CRM/customer lifecycle/churn etc. They will probably have strong web analytics and online engagement experience rather than SAS, SPSS modelling etc (although this would also be useful) and will probably also have some experience of publishing online content. They need to be highly proficient in Excel and comfortable with SQL, but certainly don't need to be developers. They should be comfortable providing regular reports. The ability to provide insight and analysis to optimise engagement should definitely take priority over technical development skills.

Building Location: Reading
Position Number:

• Entertainment BI Analyst
• Based in Reading
• Salary £35,000 - £45,000 per annum (based upon experience)
• Contract to start ASAP
• Contract will run until 30th June 2014

Key experience required:
• Several years as a BI Analyst within an online environment; entertainment preferred but non-entertainment considered
• Proficiency in advanced Excel functions (creating formulas, pivot tables).
• Ability to analyze and present data both via email, in templates and presented verbally in a clear format which will be interesting for all stakeholders
• BA/BSc or equivalent, or higher
• We are looking for candidates with proven experience in working in an online/web traffic environment – without this we do not wish to see the CV.

Ideally someone who has deep knowledge within a well-known company managing high volume traffic data.

Job Mission:

To provide Entertainment client’s Dashboard Programming team with metrics, data analysis and insights reporting on all engagement KPI across up to 28 markets.

The Programming team is responsible for publishing promotional content and entertainment experiences. Based in Reading, the team works with a wide variety of internal partners to develop promotional ideas, create high quality art, graphics and experiences, drive engagement, conversion and transactions, and ensure user experience meets the highest bar for quality.


Key areas of responsibility:

This role is to provide data analysis against the key performance indicators used by the Dashboard team.

We are seeking an experienced data analyst with an excellent history of online engagement analysis. The candidate will be expected to evaluate and communicate traffic & engagement data and make analytic comparisons on trends and YoY/MoM engagement data.

The BI Analyst will be responsible for establishing benchmarks across a range of entertainment content, and co-create reporting templates in order to deliver top-level and granular metrics, historical and forecasting engagement detail to team members and internal stakeholders.

This role plays a central part in measuring the rhythm of the business of the content programming throughout the fiscal year, including quarterly and mid-year reviews and short and long-range forecasting. The successful candidate will be responsible for coordinating intra- and extra-team communication via recurring scorecards, meetings, monthly business reviews and regular status updates for key partners and initiatives.

Primary role:

• Analysis of traffic/engagement patterns, and other key engagement KPIs
• Develop and roll out extensive and detailed benchmarks for specific content types
• Work with existing BI team in the U.S. and Reading to produce user-friendly weekly & monthly reporting templates which can provide high-level exec summary of performance as well as detailed, granular reports at individual channel, programme and/or market level
• Support, evolve or adapt existing reporting processes if/when required
• Support Producers in data-driven content decisions by providing historical engagement data and projected engagement of similar titles/content/programmes.
• Support Producers by reporting success/failures of programmed content
• Management of the demands of the major stakeholders (subscriptions, transactions, advertising, business development, marketing, editorial) from a data-driven perspective
• Monthly/Quarterly presentation of insights to Programming Team Producers

Success Criteria:

* Quick transition into team
* Ability to step directly into role with minimal training
* Partner with other BI team members across the EMEA and US business to leverage available insights and resources and communicate best practice.
* Ability to work with developer engineers in reporting issues or recommending improvements to reporting tool/s.
* Work well as part of a team, as well as independently
* Proactive with excellent ability to adhere to deadlines for data requests/reports.
Experience and Professional Qualification Requirements:

Essential:

* Proven ability to provide insights across multiple channels in an online environment
* A strong proficiency with metrics reporting tools and processes
* Passion for engagement metrics, statistics & data analysis
* Excellent communication and reporting skills
* Ability to present data in a clear format which will be interesting for all stakeholders
* Experience of working in a deadline-driven environment
* Experience of establishing score cards, reporting suites and reporting templates
* Ability to absorb & note information accurately
* Superb attention to detail
* Proficiency in advanced Excel functions (e.g., creating formulas, pivot tables).
* Experience & proficiency in Microsoft Office (Outlook, Excel, Powerpoint, Word)
* Great presentation skills
* BA/BSc or equivalent, or higher

Desirable:

* Proficiency in SQL and relational databases
* Familiarity with PowerPivot, SQL Server Reporting Services, SharePoint, SCOPE
* Experience of working within an online entertainment industry
* Interest in Games, Video and/or Music desirable
* Degree in information management, mathematics & statistics, communications, or related discipline


Behaviour and Personality Profile:

• An interest in entertainment and new media technologies
• Strong interpersonal skills
• Able to prioritise workload effectively
• Positive outlook, and happy to work within a production team as well as individually

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