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Business Development Marketing Manager

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Our client’s Marketing Vision is to be a world-class, innovative and customer-focused marketing organization that shapes their offerings, influences our stakeholder’s perceptions and behaviors, and drives growth and profitability. They provide boundless opportunities for lateral and upward mobility and growth. They have a Mentor Connect program that enables you to seek mentorship to support personal and professional development. They also have a “Marketing University” that provides marketers tools and courses to develop and strengthen functional marketing skills, deepen technical expertise, enhance personal effectiveness, and strengthens leadership skills.

Responsibilities:
• Drive the vision and strategy for program execution across the sales segment
• Create Sales Enablement programs that drive an increase in pipeline, revenue, units, and margin; understand how actions impact these metrics.
• Responsible for lead generation performance including sales follow-up, pipeline measurement, conversion rate, and overall campaign performance
• Translate business strategies into sales enablement strategies tied to Key Performance Indicators (KPIs) to measure success of programs and impact of Marketing to the business. Utilizes data analysis to provide insights to influence the strategy.
• Partners and collaborate across multiple teams to achieve priorities and objectives including, but not limited to, program managers, campaign teams, demand generation stakeholders, sales, CRM, BI, sales ops, vendors, merchandisers, event coordinators, and more.
• Works with the team’s Product Program Managers to help execute the Client and Enterprise campaigns within the Sales segment including events, promos, lobby launches, newsletters, training programs, and more.
• Understands the priority and urgency of the pace of the SMB business and strives to help Sales achieve success through strong support and partnership, sales learning and development, and consistent interactions in team meetings.
• Takes research data on SMB customer behaviors and segmentation to build targeted internal campaigns to serve specific customer profiles.
• Applies deep understanding of customers’ needs, the product portfolio and the competitive landscape into every project.
• Integrate deep subject matter expertise with: Industry experience, relevant related disciplines, business goals and strategy, adapt and integrate own experience with Dell-wide strategy, analyzes and forecast business and market trends.
• Decisions are strategic in nature, have long-term consequence, and tend to relate to business strategy, financial performance and effective resource utilization.
• Takes necessary actions and manages projects to support short, mid, and long-term business goals.
• Takes on ad-hoc projects to support business and team goals
• Is comfortable with PowerPoint, Excel, and the balance of Microsoft Office

Must Haves
• This is a high-exposure role where communication and professional demeanor are critical given the consistent touch points with executives. This is a baseline requirement for consideration.
• Must have Undergrad degree and experience Microsoft Office.
• Experience with sales enablement strategies and enterprise campaigns within the Sales segment including events, promos, lobby launches, newsletters, training programs, and more.

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