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Business Analyst

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Software company in Palo Alto has a need for a Business Analyst. Ideal candidate will have marketing and analytical experience working with top tier management.

The Business Analyst is responsible for analyzing marketing effectiveness and tracking key performance metrics. The Business Analyst will be instrumental in helping the Global Marketing organization to understand and forecast the lead-opportunity-bookings waterfall at the product level. To meet this objective, the Business Analyst will need to understand the complexities of Company’s business as well as broad product offerings, and work to develop analytic/predictive models.

Job Responsibilities:
• Analyze, synthesize and track a wide range of data inputs, including campaigns, leads, opportunities and bookings data
• Analyze and forecast the end-to-end marketing funnel (lead-opportunity-bookings)
• Prepare, update and automate dashboards and reports for Global Marketing stakeholders
• Support Global Campaigns team and collaborate with stakeholders in Global Marketing for process
integration

Qualifications:
• 5-6 years of marketing and analytics experience
• College degree in a related area of study such as Quantitative Marketing, Finance or Statistics
• Proven ability to analyze and synthesize big data to deliver strategic recommendations
• Experience in analyzing, tracking and forecasting the end-to-end marketing funnel for a mature software company
• Adept with Tableau, R programming language and Python. These are a nice to have, not required.
• Proficient with Excel, VBA programming and statistical modeling
• Strong oral and writing skills to communicate effectively with different audiences
• Ability to build relationships across the organization and to think “outside the box”
• Embodies the work ethic and personality that thrives in a fast-paced culture with tight deadlines, shifting priorities, and matrix managed responsibilities

This is a long-term assignment. You must be available to work onsite in Palo Alto

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