These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Business Analyst

0 people like this description

Position Summary:
Analysis of web property data, to improve performance of the web property. Requires knowledge and application of web analytics best practices which must be balanced against business needs and processes. Ability to integrate business knowledge, market trends and data, and environmental factors with web data to develop recommendations to improve site performance.

Major Responsibilities:
• Coordinate efforts and resources across multiple vendors and internal resources
• Coordinate and liaise with offshore web analytics team to conduct site analysis, call center leads, search activity, and regular customer analytics for all web properties
• Work with business unit owners to report web site metrics, understand their needs and develop plans to identify areas of opportunity for growth for web properties
• QA customer analytics reports and ensure that offshore team focus is on customer issues, questions and business results
• Coordinate with customer analytics manager as needed to provide analysis, collaborate on projects and work toward shared deadlines
• Work closely with search engine marketing manager to track and analyze search engine activity on web site, traffic driven by search and evaluate search engine marketing results
• Perform data mining and analysis to connect online and offline customer data to formulate customer behavioral insights
• Deliver regular analytics, systems health and web reporting monthly for all web site and marketing activity for use by business unit owners, extranet and marketing team on
• Research and analyze information in response to ad hoc requests and questions raised from monthly analysis of site results
• Recommend site improvements as indicated by the metrics, tying them back to specific business unit objectives
• Other projects and tasks as assigned by supervisor

These job descriptions are examples. Looking for work?

Find JobsFind Jobs