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Business Analyst - Digital Marketing

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Our fortune 500 eCommerce client is the world leader in online classifieds, with sites that span over 25 countries across the globe. Their sites help more than 70 million unique visitors per month find whatever they’re looking for in their local communities — whether it’s a job, an apartment, a sofa, a car, a concert ticket, financial services or new friends. Every connection made or item found makes a difference by creating a world where people share more and waste less.

Responsibilities:
As a Business Analyst, you will be responsible for supporting the Search specialists with data driven customer insights and actionable recommendations to enable them make the best business decisions related to the customer preferences. You will closely cooperate with EU/Canada Digital Marketing team based in London, while reporting into Head of Search Marketing Analytics located in the San Francisco office.

You will be ensuring the integrity and consistency of web analytics and digital marketing goal tracking across all platforms being the resident analytics powerhouse. The role requires the flexibility to work with the Global Digital Marketing and SEO teams as well.

• Own the creation and management of search reports and dashboards. Ensure that the team’s data is meaningful, timely and accurate.
• Drive the business through insights. Analyze and present data to the team leading to actionable conclusion and recommendations. Develop new strategies of measuring the impact of activities for the Digital Marketing and SEO teams.
• Manage all 3rd party tracking tools and manage vendors. Work closely with Business Units, Product Development and QA to implement tracking across a multitude of websites and own the resolution of tracking and other operational issues.
• Improve the Search team’s internal algorithms used in many areas especially in the areas of keyword bidding, search keyword categorization and competitor analysis.
• Drive Analytics best practice within a team of like-minded individuals. Constantly challenge the norm to accelerate results and improve.

What our client offers?
• The chance to work with a very motivated international team of experienced internet professionals.
• 6 month rolling contract with opportunity for full time conversion.

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