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Brand/Product Manager

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Responsible for the development, implementation and execution of brand consumer strategy, marketing mix and operational plans that optimize sales, market share and revenue growth for a brand or set of brands in the short and long term.

Major accountabilities:

Consumer Strategy
• Identifies market insights using market research, competitive intelligence, and understanding of disease areas.
• Identifies trends, opportunities and threats for brand(s) and proposes corresponding measures.
• Develop and execute multi-channel strategy to maximize overall brand value to consumers
• Manage overall consumer budget and make trade-off decisions and recommend priority activities and investment based on commercial value. Shapes the commercial criteria using go/no go decisions.
• Manages the writing of the brand plan, patient positioning, and marketing plans.
• Develop KPIs to measure ROI and success of strategy and plan
• Brand lead to align brand strategy/tactics with PR team
• Identify new patients into the patient voices of inspiration

Consumer Tactical and Channel Excellence:
• Budget management: Ensures compliance with finance and budgeting practices, and appropriate management of resources.
• Ensures appropriate tactical mix – balancing return on investment and impact to brand.
• Provides strategic direction to multiple agencies to optimize marketing mix.
• Acts as brand champion to create focus and enthusiasm both internally and with external customers and agencies.

Strong Leadership and Alignment:
• Drive brand strategy and alignment for consumer/PR. Work closely with new commercial channel team and PR team to ensure flawless execution.
• Manage the consumer agency team


Measures of Success:
• Brand sales performance against external measures and against budget/forecast
• Market share and market share growth, Launch KPIs
• Product profitability

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