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Brand Writer- Games and Products

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This talented writer will work in partnership with Brand Design and Marketing to produce clear, persuasive copy for toy and game product packages, instructions, e-commerce copy, ads, and supporting collateral.


The successful Brand Writer will possess an established talent for creative writing, including the ability to name products and develop signature styles that capture and define the essence of our brands. This writer must be capable of writing in a wide range of styles and of managing numerous concurrent projects at different phases of development.


In addition to advanced writing skills, this writer must also possess strong presentation and interpersonal skills. This position demands someone who can not only write creatively, but who can think creatively—someone prepared to contribute on-target ideas to multiple brand development teams.


Key Responsibilities:

  • Write copy for packages, instructions, web descriptions, ads, and supporting collateral:
  • Generate product and brand names and taglines
  • Assist in the development easily-communicable gameplay with the Brand Design team
  • Research relevant product and competitive information
  • Leverage consumer insights gained through product testing to continually improve the impact of output
  • Present work and obtain Marketing approvals
  • Track multiple projects and meet deadlines
  • Monitor legal, licensor, and regulatory requirements
  • Collaborate with the global editorial team
  • Update copy documents on group servers


    Collaborate with product development teams, which includes:

  • Initiate and attend team meetings, product kick offs, approval meetings, and status meetings
    Work closely with Marketing, Graphic Design, Product Design, Engineering, Legal, Quality Assurance, and Global Adaptations to understand product features and positioning and to contribute to brand development
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