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Brand Strategist

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Vitamin T needs a dynamic Marketing Strategist in Toledo. We need a strategic planner with knowledge of brand portfolio strategy, brand positioning strategy and general marketing strategy (must have all three). It will be a three-month assignment. Special Needs: Assist in developing in depth knowledge of relevant customers including demographic profile, channel & content preferences as basis for relationship marketing program development & execution
* Assist in developing integrated, multi-channel communications strategies and tactics to drive to customers
* touchpoints, both on-line and off-line.
* Assist in the development and implementation of all portals and external internet sites with ongoing content
* management functions for all Internet sites.
* Assure compliance with Corporate Visual Identity standards
* Ensure brand/portfolio alignment with customer segments
* Identify appropriate measurements & ROI, and develop comprehensive reporting to evaluate effectiveness of on line marketing campaigns with regard to format, placement and creative employed for each campaign.
* Identify opportunities to coordinate programs across multiple brands/portfolio to ensure scalability, cost savings and alignment
* Maintain integration of all existing customer data from various touchpoints into the centralized prescriber promotional database.
* Maintain project vendor partners, budgets, schedules, testing and quality components.
* Maintain quality control of all healthcare professional websites assuring no dead links, browser compatibility and other standard quality control processes.
* Manage relationships with external vendors to ensure that data is received in appropriate format and loaded into database.
* Manage WebTrends/Google Analytics tracking tool to report activity on relevant Internet sites.
* May Lead and/or participate in key diabetes governance teams as well as supports key projects
* Participate in PRB review of internet site
* Proactively communicate with Brand team to ensure message alignment and tactical sign off prior to implementation
* Provide direction on strategy development for maximizing the use of and return for customer data for all programs
* implemented across brand teams.

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