Working for one of Aquent’s highly successful clients in the pharmaceutical industry, the Brand Promotion Manager will lead the development of the marketing communications plan and promotional resources, in support of the consumer and provider strategies for a particular pharmaceutical drug. The Brand Promotion Manager will be responsible for digital programs and other multi-channel strategies and tactics. S/he is also the primary contact with the franchise marketing team regarding brand marketing communications to external customers.
The Brand Promotion Manager will spearhead various aspects of promotions programs, with the objective of growing and supporting communications initiatives and brand strategy surrounding one of our client’s pharmaceutical drugs. This will entail meetings with various internal and external teams and helping with initiating creative processes. We expect the Brand Promotion Manager to exhibit the type of leadership abilities necessary to guide others as well as him/herself through often complex short-term and long-term goals. To be successful in this role, the Brand Promotion Manager must understand the competitive environment in the pharmaceutical industry, including that surrounding the particular type of drug in question. S/he must be able to demonstrate a deep understanding of critical areas including, but not limited to: marketing communications; innovative communication and marketing techniques; and both existing and new channels and media that would lead to promotional opportunities.
- Financial and budgetary responsibilities
- Inventory tracking
- Project Management
- General Marketing Knowledge
- Pharmaceutical industry experience
- Ability to work in teams and persuade internal and external partners
- Negotiation experience
- Outside sales experience
- Bachelor degree
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Aquent Studios provides custom-tailored consulting and outsourcing solutions. Our team of consultants, project managers, and creative professionals brings decades of experience to help our clients expand their capacity in marketing communications, content development, and creative media. Aquent Studios is a division of Aquent, which is the world’s largest marketing staffing firm. Aquent is privately held and headquartered in Boston, Massachusetts. Aquent Studios Website