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Brand Project Manager

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The Project Manager, Brand is responsible for the sales, margin dollars, brand equity, and marketing programs. This position is responsible to deliver Return on Investment for new product development, packaging and marketing programs. This position works with internal and external resources to deliver assigned goals.

-Develop and grow the sales and profits of our client's Brands across the global enterprise.
-Develop and implement unique positioning strategy for our client's Brands to ensure brands are highly recognized, differentiated clearly in the marketplace, and attractive to customers.
-Develop and source product and services that are designed and matched to the brand position, market potential, and customer.
-Provide leadership and project management to drive cross-functional teams to execute initiatives.
-Develop and implement (with Marketing) innovative, comprehensive, and integrated marketing programs (advertising, in-store, catalog, web, trail vehicles, etc.) that enable the achievement of sales and profit objectives and help grow brand equity.
-Lead packaging development process bringing Private Brands to life on the shelf and in our delivery business, driving brand differentiation.
-Work with outside agencies (new product development, design, and marketing) to help the future development of brands and products and utilize those services to supplement internal resources.
-Develop new product launch plans including sales kits, launch advertising, in-store promotions, and sampling to deliver launch goals.
-Work with merchandising staff to develop profitable category plans.
-Demonstrate a commitment to OfficeMax core values.
-The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

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