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Brand Product Manager

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AQUENT is looking for a Brand Product Manager for a Fortune 500 client in the Seattle area.

Candidates must have +5 years of experience in brand and product management in a retail or consumer goods company (B2C product company).

Summary of Key Responsibilities:
Develops and manages product line business plans.
Creates and presents the business case for new programs to support growth strategies and profitability targets.
Makes recommendations regarding product objectives and strategy, positioning, pricing, packaging, and product lifecycle.
May provide information and direction for planning, forecasting and managing inventories across channels.
Manages the product line business against operating plans and budgets.
Tracks, analyzes and communicates product and program performance.
Provides meaningful insight and recommends action plans to address variances in category performance against annual plan.
Leads development of innovative new products and product-related marketing opportunities, from concept through implementation strategies, for new and existing products, including nomenclature and packaging.
Manages cross functional team to deliver integrated launch programs for products, including product direction, marketing plans and store operations and supply chain requirements.
Communicates product direction to internal and external partners.
Identifies and quantifies specific product drivers in support of marketing calendar strategies.
Manages product/category plan metrics and works with category manager to communicate performance vs. expectations to the broader team on a consistent basis.
Conducts and analyzes qualitative and quantitative research to develop key findings and recommended actions (e.g. develops pro-forma models and runs sensitivities).
Merges trends and other primary and secondary forms of research with fact based business insights to arrive at sound strategic recommendations.
Uses data to tell a logical story.
Manages project teams and timelines to deliver products and programs.
May work with cross functional partners to ensure the best available costs, terms and quality. Provides input into the strategic plan for product(s) they manage.

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