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Brand Marketing Specialist

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This TOP technology company is the leading peer-to-peer online marketplace and homestay network enabling people to list or rent short-term lodging in residential properties, with the cost of such accommodation set by the property owner. Their Marketing Team is seeking a Brand Marketing Specialist to join their team for a 1 year contract based in: San Francisco, CA

Our marketing team are storytellers, creators and relentless community champions, responsible for sharing the company love around the world by creating magical, memorable, shareable experiences that inspire and grow our community.
In order to advance the business, we seek a Brand Marketing Specialist, who will report to the Brand Marketing Manager, North America, and be based in San Francisco. S/he will be responsible for supporting and implementing social and marketing programs to establish a strong brand voice and drive profitable growth, working collaboratively with cross-functional teams such as PR/communications, growth marketing, design, consumer strategy & insights, product marketing, community, and North American leadership.

This position requires a balance of creative thinking, brand marketing, and execution. You understand how to create content that users connect with on any platform. You always involve human and emotive storytelling which makes you the true champion of the brand.

The successful candidate will demonstrate generalist marketing capabilities in addition to deep knowledge of the local social media environment and expertise in developing and producing stand-out, resonant content that is shared across key social platforms, as well as a natural disposition to hosting in his / her daily activities, a drive to play as hard as s/he works, a passion for creativity, and a keen sense of humor.

Skills:
Responsibilities:

Collaborate across functions to land multi-touchpoint, ‘through-the-funnel’ campaigns to drive both long-term brand value and immediate business impact.
Create, adapt and localize content, ensuring all marketing activities feel local and personal, leveraging existing strategies, content and plans for optimum productivity.
Develop and produce innovative, deeply engaging brand activation experiences and social content that are shared across social platforms to increase awareness of, consideration for and improve perceptions of the brand.
Determine appropriate KPIs, monitor performance, optimize content and its distribution in real time and report out on plan performance, working closely with Consumer Strategy & Insights, Media Managers, FP&A and other analytics teams.
Help establish an iconic and unparalleled brand voice and personality by writing all social content for North America and working closely with the Social Marketing Manager for engagement guidelines and brand consistency across all engagements.
Maintain and coordinate the social content calendar, adapting global and regional content and sharing locally produced content to regional markets where relevant.
Maintaining and monitoring potential and current influencer partnerships.
Support management of agency partners, ensuring timely SOWs and contracts with partners at all times, and fostering best-in-class and highly productive partnerships.
Organize and attend regular routines across disciplines. Ensure seamless flow of information between global, regional, local & functional teams.
Manage and track brand marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets.
Education:
Qualifications

Passion for travel. Experience hosting on the site is a huge plus.
5+ years of relevant work experience in social media and / or general marketing agency. Experience on the client side a plus
Exceptional storytelling, brand voice, brand writing and social marketing skills with proven ability to develop content that travels. Ideally with a good portfolio of content developed with partners and influencers.
Deep knowledge of global and relevant local social platforms, social publishing tools, listening tools and paid social budgeting and buying is a must.
Ability to identify and capitalize on trends, cultural moments, human insights and proven experience of operating autonomously.
Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives

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