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Brand Marketing Specialist

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Pay: Up to $40/hr DOE

In order to advance the business, we seek a fixed-term Brand Marketing Specialist, who will report to the Brand Marketing Manager, Global, and be based in San Francisco. S/he will be responsible for supporting and implementing marketing programs to establish a strong brand voice and drive profitable growth, working collaboratively with cross-functional teams such as PR/communications, growth marketing, design, public policy, consumer strategy & insights, product marketing, and regional marketing teams.

The successful candidate will demonstrate generalist marketing capabilities in addition to deep knowledge of the local social media environment and expertise in developing and producing stand-out, resonant content that is shared across key social platforms, as well as a natural disposition to hosting in his / her daily activities, a drive to play as hard as s/he works, a passion for creativity, and a keen sense of humor.

Responsibilities:

Collaborate across functions to land multi-touchpoint, ‘through-the-funnel’ campaigns to drive both long-term brand value and immediate business impact.
Create, adapt and localize content, ensuring all marketing activities feel local and personal, leveraging existing strategies, content and plans for optimum productivity.
Develop and produce innovative, deeply engaging brand activation experiences and content that are shared across social platforms to increase awareness of, consideration for and improve perceptions of the brand.
Determine appropriate KPIs, monitor performance, optimize content and its distribution in real time and report out on plan performance, working closely with Consumer Strategy & Insights, Media Managers, FP&A and other analytics teams.
Support management of agency partners, ensuring timely SOWs and contracts with partners at all times, and fostering best-in-class and highly productive partnerships.
Organize and attend regular routines across disciplines. Ensure seamless flow of information between global, regional, local & functional teams.
Maintaining and monitoring potential and current influencer partnerships.
Manage and track brand marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets.
Assist in the conception and production of asset creation, translation, gathering, and curation for campaigns.

Skills:
Passion for travel. Experience hosting on the site is a huge plus.
5+ years of relevant work experience in social media and / or general marketing agency. Experience on the client side a plus
Exceptional storytelling, brand voice, brand writing and social marketing skills with proven ability to develop content that travels. Ideally with a good portfolio of content developed with partners and influencers.
Deep knowledge of global and relevant local social platforms, social publishing tools, listening tools and paid social budgeting and buying is a must.
Ability to identify and capitalize on trends, cultural moments, human insights and proven experience of operating autonomously.
Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives

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