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Brand Marketing Manager

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We are looking for a Brand Marketing Manager to lead media brand strategies and marketing communications. This person will assist in defining the positioning for show brands, leveraging consumer insights to help grow the show brand. She/he will manage strategic marketing activities per show and work with in house or topical promotion and any external agencies towards achieving show-branding goals.

Essential Responsibilities:

- Work with Director of Brand Strategy on the development of all consumer-focused marketing activity to build the show brands.
- Work closely with the show producers to define, navigate and build their brands.
- Assist in all brand strategy efforts, including defining positioning and mining consumer insights.
- Work on the development of all on-air and off-channel marketing communications including strategy development, creative briefing, topical promotion and campaign execution.
- Work closely with company's research function to evaluate audience research used to make key decisions related to the brand promise and consumer advertising
- Analyze marketing/campaign performance and correlate those efforts back to brand perception, audience growth and other key performance indicators.
- Partner with Ad Sales Marketing on the construction of promotional opportunities and coordination/implementation on-air sponsorship elements.

Basic Qualifications:

- 2 years in a Cable strategic Marketing environment, including client relationship management, or a similar size media organization or advertising agency

- 1 years of creative Brief development

Desired Characteristics:

- Visionary/breakthrough creative development & execution
- Strong leadership & management skills
- Excellent communication & presentation skills
- Highly collaborative and creatively nurturing
- Understanding of media/entertainment industries as well as the ever-evolving digital marketplace
- Ability to foster in a culture that is creative driven

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