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Brand Marketing Manager

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Education and Career Services client is looking for a Brand Marketing Manager for a temporary position - 2 months, possibly longer.

The Brand Marketing Manager is responsible for assisting the Director of Brand Marketing in the successful development, execution and evaluation of marketing plans and programs. The brand manager will play a key role in the development of brand architecture, positioning, creative development and program implementation.

Responsibilities:
• Support the development of brand strategies which aid in the positioning the brand
• Manage the day-to-day activities associated to all marketing campaigns, including, project management, creative development, training, telecommunications, campaign tracking, reporting, etc.
• Develop, route, and approve creative in support of marketing campaigns.
• Implement direct response campaigns – including direct response TV, print, banner advertising, etc. – with unique coding (source codes, urls, 800#), Google url appends, 800# routing, reporting
Manage brand campaign microsite updates – including creative, copy, url linking, a/b testing, etc.
• Provide internal project management for all Kaplan University school and program updates via Orion for brand related microsite; coordinate timely updates with 3rd party vendors
• Develop and deploy internal brand campaign announcements and internal brand evangelism campaigns to promote and support brand initiatives
• Assist with financial projections and budgeting process
• Manage budgets and financials related to marketing campaigns
• Assist with management of agency relationships
• Special reports and projects as necessary
Weekly reporting – i.e., metrics and status updates

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