These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Brand Marketing Manager

0 people like this description

AQUENT is supporting a sustainable, natural skincare brand in their search for a Brand Marketing Manager! This is a FT Freelance role based in Doylestown, PA!

SUMMARY: Seeking an agile Marketing professional that's willing to roll up their sleeves and work across different areas. This is a Brand/Product Marketing specific role and requires someone with experience launching products. Savvy & Analytical is key! Product exp is a plus, particularly in the health, wellness, skincare/beauty industries. We're looking for an innovator that can flourish in a start up environment within a larger established company. Plays a key role in the development, implementation and presentation of the individual brand. Implements marketing strategy including launch plans and promotional calendars, retailer executions while controlling costs and managing profits and loss. Works closely with marketing management to create, develop, execute, and evaluate new product launches and promotional marketing programs to support the brand. 

Job Requirements 
- Bachelor’s degree 
- 4-6 years previous marketing experience 
- Strong forecasting and analysis skills
- Strong presentation, organizational, and communication skills 
- Knowledge of sustainable beauty/skincare industry 
- Ability to handle a fast-paced, start-up environment 
- Adaptability in a rapidly changing environment 

Key Duties and Responsibilities 

1. Marketing Development and Services 25% : 
• Develop forecast proposals for new products/sku’s as well as revised forecasts for existing businesses affected by launch 
• Prepare and maintain accurate files on ongoing projects, keep abreast of all timetables for new product launches and ensure that deadlines are met in a timely manner; identify potential problems 
• Develop applications of brand strategy

2. Creative 20% : 
• Initiate new Marketing proposals and drive development with Creative group 
• Develop/issue creative fact sheets on new projects 
• Ensure that Creative is aware of all copy/package direction, providing components, working copy, etc. 
• Drive display development, focusing on marketing objectives 
• Review all copy submissions 
• Ensure art mechanicals are accurate for content, and that they are released on time 
• Monitor the accuracy of final copy/art mechanicals. 

3. Special Events 15%: 
• Work closely with brand/sales team/all necessary departments to assist in development of all in-store events, outlining objectives and budgets 
• Ensure that all launch requirements are met 
• Follow-up on all results 
• Ensure that marketing is aware of latest spending estimates
4. Sales Reporting Responsibilities 15%: 
• Complete knowledge of unit/dollar volume for each product within brand responsibility - both retail and net 
• Work with head of sales to develop retailer specific marketing plans to drive business 
5. New Products 10%: 
• Assist VP in the ideation of new product by providing trend, market, pricing, and competitive business analysis 
• Manage product development timeline from formula submission to in market date 
• Track net shipment performance of all new items for 6 months after launch 
• Issue post-launch status reports to ensure that all launch commitments and backup orders are met 
• Prepare quarterly brand review and new products vs. basic business review as required 
• Track retail sell-thru of all launches for the first 12 weeks plus key products and categories on an ongoing basis 

6. Additional responsibilities 15%: 
• Work with VP to recommend strategic retail pricing for new products; recommend price increases for existing products 
• Prepare Competitive Pricing Review of all product segments and major prestige brands bi-annually 
• Maintain files of key competitive sampling vehicles/programs and competitive advertising and samples of new products as it applies to business segments 
• Retailer visits on an ongoing basis

These job descriptions are examples. Looking for work?

Find JobsFind Jobs