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Brand Marketing Email Channel Manager

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AQUENT is seeking a Brand Marketing Acquisition Channel Manager for an exciting opportunity in Plano, TX!

The Channel Manager is responsible for the day-to-day, hands-on execution of email marketing programs in support of company and business objectives. Additionally, this individual maintains a current understanding of email marketing best practices and applies them to the execution of our email campaigns in collaboration stakeholders.


Responsibilities:
•Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, complex email deployment scheduling management, A/B testing, and deployment of one-time, recurring, triggered and dynamic content-driven email campaigns.
•Performs QA testing, manages the implementation and creation of promotional, life-cycle, and transactional email marketing programs to consumers.
•Maintains and executes on-going test/learnings and makes recommendations for further enhancements.
•Collaborates across teams (campaign manager, analysts, and digital operations) to design and execute programs in support brand and sales goals.
•Ensures accuracy, quality, and brand consistency in communications.
•Optimize marketing strategies based on past results, market changes and consumer insights.

Basic Qualifications and Core Competencies:
•Bachelor’s degree required.
•2-3 years of marketing communications, advertising and/or public relations work experience
•1-2 years of experience in digital and/or direct response marketing strongly preferred.
•1-2 years’ experience with a major ESP preferred (Responsys, Eloqua, Marketo, Exact Target, Hub Spot, etc.)
•STRONG attention to detail and accuracy
•Ability to prioritize work, meet deadlines and capable of comfortably working in a fast-paced environment
•Passionate about email marketing and highly motivated to learn
•Advanced knowledge of Microsoft Office
•Ability and desire to learn quickly
•Ability to work independently with minimal direction, while also functioning and contributing as part of a team.
•Proactive, energetic personality; inquiring, investigative mind.

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