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Brand Marketing Acquisition Channel Manager

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AQUENT is seeking Brand Marketing Acquisition Channel Managers for a Fortune 500 Client in Plano, TX!

A Day in the Life:
• Perform day-to-day channel marketing activities including, but not limited to, campaign set-up, complex deployment scheduling management, A/B testing, and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
• Perform QA testing, manage the implementation and creation of promotional, lifecycle,and transactional marketing programs to B2B and B2C customers.
• Maintain and executes on-going test/learnings and makes recommendations for further enhancements.
• Collaborate across teams (campaign manager, analysts, and digital operations, third party vendors) to design and execute programs in support brand and sales goals.
• Ensure accuracy, quality, and brand consistency in communications.
• Optimize marketing strategies based on past results, market changes and consumer insights.
• Create, document and distribute channel strategy and campaign results

Basic Qualifications and Core Competencies:
• Bachelor’s degree required.
• 2-3 years of marketing communications, advertising and/or public relations work experience
• 1-2 years of experience in digital and/or direct response marketing strongly
• 1-2 years’ experience with a major ESP preferred (Responsys, Eloqua, Marketo, Exact Target, Hub Spot, etc.)
• STRONG attention to detail and accuracy
• Excellent communication skills
• Ability to prioritize work, meet deadlines and capable of comfortably working in a fast-paced environment
• Passionate about marketing and highly motivated to learn
• Advanced knowledge of Microsoft Office
• Ability and desire to learn quickly

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