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Brand Manager/Project Mgr

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Our client is seeking an Account/Brand Planner ASAP in Atlanta. They are willing to help relocate if necessary. Please review the description and let me know if you are interested.

ESSENTIAL DUTIES AND RESPONSIBILITIES
• Represents the end consumer in all advertising communications through consumer research and dialogue with primary research specialists, account managers, and creatives.
• Leads and participates in strategy development initiatives for clients and new business.
• Presents research/strategy findings in client and new business meetings.
• Works with the account manager to effectively craft creative briefs and helps brief creative staff.
• Collects research project input, works with Research Associate to prepare project/tabulation specifications and develops overall direction/implications based on research findings.
• Assists Account Service team with campaign monitoring and tracking.
• Designs and monitors the design of questionnaires and topic guides.
• Moderates focus groups, brainstorming sessions, conducts online research, analyzes data and develops implications and recommendations.
• Monitors and interprets cultural and social trends relevant to client business.

QUALIFICATIONS
• Bachelor’s degree (B.A. or B.S.) from a four-year college required
• Completion of Account Planning program (e.g., Miami Ad School Planning Boot Camp), preferred
• 3-5 years work experience, including internships, in advertising field
• Strong analytical skills
• Knowledgeable with all media, with heavy social media and digital experience
• Experience with multicultural/diverse markets

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