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Brand Manager with pharma experience

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Our client is looking for a Brand Manager for a consultant role in Westchester, New York. Must have with pharmaceutical and/or healthcare experience.

The Brand Manager will be responsible for the following:
• Developing and implementing New Product Marketing Plans including situation analysis, objectives, strategies, tactics, and pricing recommendations.
• Identifying New Product opportunities
• Identifying the right existing product opportunities and partnerships for a private label strategy
and launch.
• Propose opportunities for line extensions and ancillary products for the various
market segments.
• Interface with marketing services and sales departments to support the development of new
product plans as appropriate to achieve objectives.
• Maintain regular communication and personal contact with customers, field sales personnel,
advertising agencies, PR agencies, professional organizations and other vendors to keep
abreast of market trends and evaluate the effectiveness.
• Develop and recommend Promotional programs for product launch and report the impact and
corrective action on financial budgets or forecasts.
• Identify and implement needed market research studies to better evaluate new product
needs, sales potential, market segments and achievement of marketing objectives.
• Prepare sales forecasts, manufacturing forecasts, and product expense budgets for inline
products/systems.
• Prepare and present strong oral and written arguments to again alignment, across multiple
levels across the organization
• Creativity in developing marketing plans and strategies that enhance market share and
profitability.

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