Brand Manager w/Digital-ASAP!

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Immediate 6 month need for a Brand Manager for our client located in Pawtucket, Rhode Island! This is a newly created role! In the role you will be responsible for maximizing the global business development and marketing objects for a product franchise. You will help drive the strategy for global marketing and roll-out and be responsible for connecting with consumers via digital marketing, TV advertising, PR and retail activation



Responsibilities:
Establish the vision for product Marketing through business plans, category opportunities, promotions and communication vehicles

  • Drive a consumer-focused marketing strategy focused on both the digital and physical experiences
  • Help develop overall go-to-market plans that leverage all touchpoints and meet local market needs
  • Coordinate all efforts globally
  • Identify singled minded value propositions & messages, help develop creative briefs for internal & external agencies to ensure we product best in class creative that is consistent across all channels & resonates with consumer
  • Ability to formulate marketing strategy and present clear measurable objectives that will lead to achieving our business goals.
  • Maintain a strong knowledge of Digital Media industries and keep fully up to date with any trends and convergence with other industries


    You Must have:

  • Expertise in developing fully integrated marketing programs for a global organization
  • Global perspective and experience with international markets
  • Understanding of online advertising and digital platforms & related metrics