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Brand Manager w/Digital-ASAP!

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Immediate 6 month need for a Brand Manager for our client located in Pawtucket, Rhode Island! This is a newly created role! In the role you will be responsible for maximizing the global business development and marketing objects for a product franchise. You will help drive the strategy for global marketing and roll-out and be responsible for connecting with consumers via digital marketing, TV advertising, PR and retail activation

Establish the vision for product Marketing through business plans, category opportunities, promotions and communication vehicles

  • Drive a consumer-focused marketing strategy focused on both the digital and physical experiences
  • Help develop overall go-to-market plans that leverage all touchpoints and meet local market needs
  • Coordinate all efforts globally
  • Identify singled minded value propositions & messages, help develop creative briefs for internal & external agencies to ensure we product best in class creative that is consistent across all channels & resonates with consumer
  • Ability to formulate marketing strategy and present clear measurable objectives that will lead to achieving our business goals.
  • Maintain a strong knowledge of Digital Media industries and keep fully up to date with any trends and convergence with other industries

    You Must have:

  • Expertise in developing fully integrated marketing programs for a global organization
  • Global perspective and experience with international markets
  • Understanding of online advertising and digital platforms & related metrics
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