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Brand Manager, US Marketing

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Aquent's client, a top CPG company, is looking for a Brand Manager with experience with brand development and consumer insight.


Responsibilities include:

  • Provide integrated marketing support to our high-profile brands.
  • Develop integrated global consumer communications strategy.
  • Develop extensive category plans for the brand, ensuring the brand has a meaningful long term consumer position and achieves maximum volume profit/growth.
  • Assist with analysis of products, brand and category performance. Develop primary communication vehicles in advertising, PR, online, etc.
  • Contribute to the overall entertainment and licensing strategy of the brand through development of successful relationships with internal design staff and external providers.
  • Create go-to-market template to deliver global marketing to regional level.
  • Provide timely and consistent communication of brand activity and key information to internal business partners.
  • Act as point person/key liaison on all licensing related business matters.
  • Oversees regional merchandising activities relative to category plan.


    The ideal candidate would have: Experience with brand development and consumer insight. Strong leader with good problem solving skills, with proven results in strategic planning, communications development, and market research. Heavy collaboration skills who delivers desired outcomes in fast-paced, creative environments. Formal training in marketing and public relations.
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