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Brand Manager I

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Project: This team take a product from development to launch and does all the brand marketing around this. They work with the creative studios to create packaging, branding, etc. Occasionally they work with brand team owners who own the promotional side of things, so they will not be focused within that. They will be working closely on the incubation strategy which is brand new. Looking to develop a new cutting edge product and need to know how to bring the product to market quickly. They will help define what that line looks like, work with cross functional team to develop timeline, and how to bring to market. It's still very ambiguous, so the individual will need to be open to change, flexible, and know how to get things done and be resourceful - strategic thinking, etc.

Team Culture: Close knit team, they drive for results

Interview: Phone Screen and in-person interview


The NACP is an incredible business to work on ($2B in Retail Revenues, growing double digits) with consumer-driven innovation rooted in strong insights and supported cross-functionally. Aside from working on the future of new products within the NACP, the BM1 will get exposure to general management, senior leadership and the workings of a well-oiled joint venture between PepsiCo and other popular brands. This BM1 candidate will help drive our Incubation strategy forward into execution mode, as well as lead the development of a new RTD Coffee product offerings in the chilled space.

Day to day: Business Management:
- Develops and manages product line business plans. Creates and presents the business case for new programs to support growth strategies and profitability targets. Makes recommendations regarding product objectives and strategy, positioning, pricing, packaging and product lifecycle. May provide information and direction for planning, forecasting and managing inventories.
- Assists in the development of annual operating and marketing plans. Makes recommendations regarding product objectives and strategy, positioning, pricing, packaging, promotions and advertising.
- Develops strategic assessments, including SWOT analyses, for products and programs.
- Initiates or suggests analysis (financial, consumption or consumer) to influence strategic plans.
- Applies consumer insights and market research to gain understanding of consumer, customer, competitive environment and channel needs for the product or category. Briefs in consumer insights and analyzes consumer research to determine new marketing and product opportunities.
- Analyze information to support the development of a 12/18 month sales & operations planning product forecast at the category level for new and existing products.

Marketing & Promotions:
- Leads cross-functional and/or cross-channel teams to develop integrated launch programs or marketing promotions.
- Builds strong relationships within a matrix structure to ensure marketing message consistency and adherence to brand guardrails.
- Collaborates with Creative Studios to execute marketing creative from brief development through concept evaluation to delivery of the final execution.
- Coaches and mentors teams to enhance marketing and brand knowledge.
- Flawlessly implements and executes marketing strategies to support business objectives.
- Identifies and quantifies specific product drivers in support of marketing calendar strategies.

Product Innovation:
- Leads the development of new products and product-related marketing opportunities, from concept to commercialization.
- Manages project teams and timelines to deliver products and programs. Strong leadership of cross-functional partners required to ensure successful launch.
- Strong collaboration across regions and channels required to gain a deep understanding of their market needs from a consumer and business standpoint.
- Assists in defining strategy reflecting competitive and consumer trends and market needs.
- Creates and /or manages the innovation funnel/roadmap for platforms that deliver against the objectives and strategies.
- May lead new and optimized strategic initiatives that deliver against the brand positioning and strategic assessment of platforms within competitive context.
- Assist with capacity, sourcing, and cost reduction opportunities with SCO to ensure consistent supply.

Nice to Haves: Summary of Experience
- Progressive experience in product or brand management. 5-7 years
- Project leadership in a cross-functional environment. 3-5 years
- MBA strongly preferred.

Basic Qualifications
- Bachelor’s degree or 4 or more years of US military experience
- 3 or more years of experience in a role supporting marketing, brand management or product management
- 1 or more year(s) of experience in a role managing 2 or more budgets
- 3 or more years of experience in a role leading the development of new or existing products or strategies from conception to implementation

Required Knowledge, Skills and Abilities
- Strong analytical and technical skills; comfortable with syndicated data.
- Working knowledge of financial planning, forecasting assortment planning and inventory management.
- Strong knowledge of marketing vehicles and marketing fundamentals.
- Ability to analyze business trends and financial metrics, including sales, return on investments, and profit and loss.
- Must be able to work in a matrix environment, able to collaborate cross functionally, and be a strong team player.
- Strong interpersonal skills.
- Ability to communicate clearly and concisely, both orally and in writing.
- Ability to work both independently and as part of a team.
- Strong organizational and problem solving abilities.
- Functions effectively with ambiguity.
- Ability to balance multiple priorities and meet deadlines.

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