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Brand Manager (Food) Retail

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Specifically, you will be working as part of the Brand team, which is in the Food Marketing team.

This role will best suit an individual who thrives and smiles under pressure, is well organised, pragmatic, can manage issues, decisions and stakeholders and most importantly, puts customers first. You need to have a strong eye for detail, and help to deliver a consistent message across the branding and design portfolio.

Key responsibilities and accountabilities:

Reporting to the Senior Marketing Manager-UK Food Brands

• Understanding the customer and ensure the brand propositions continue to be relevant and resonate with customers
• Researching trends and changes within the markets that our product brands compete in and work with development managers to develop the brands reflect these trends and changing customer needs
• Develop and manage the brand strategy for product brands in Food
• Working to ensure clear understanding of the brands across Food
• Educating and up skilling commercial stakeholders on the brand strategy
• Briefing marketing teams to ensure you understand what the brands are about and what they deliver and managing compliance of this execution
• Analysing brand performance
• Driving own brand sales participation

Key Skills/ Experience and Qualifications required


• Customer Focus
• Personal Integrity
• Drive
• Team Working
• Developing Self and Others
• Analysing and Decision Making
• Managing Performance
• Managing Change
• Gaining Commitment


• Commercial awareness
• Understanding of product development
• Excellent numerical and analytical skills
• Brand Marketing communications
• Cross functional working
• Event Management
• Strong influencing skills

Experience required:

• Experience of Commercial and / or marketing side of the business
• Experience of customer insight, particularly market research/customer analysis
• Experience of writing marketing briefs and building marketing plans
• Experience of working in a fast moving, ever changing environment;
• Ideally operated across product areas
• Understanding of retail operations

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