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Brand Manager

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A tech company specializing in building data-driven, innovative platforms for marketing, advertising, and media companies is seeking a Brand Manager to join their team. Customers include The New York Times, Boston Globe, Penton Media, AppNexus, Madison Logic, and PlaceIQ.

Brand Manager
We are looking for an amazing brand manager to work closely with the marketing and sales teams to execute the brand strategy for our company. You will be in charge of delivering innovative marketing campaigns to solidify brand identity and increase brand awareness throughout our key verticals including web branding, sales support and events/ promotions. We are planning a rebrand and are in an exciting period of company growth.

Responsibilities:
- Monitor market trends and competitor activities to identify opportunities and key issues
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Drive weekly and monthly marketing campaigns for marketing and sales department
- Ensure brand consistency
- Manage the design and direction for collateral, web, and other visual communications media for the company
- Organize company and partner events
- Collaborate on inbound marketing activities to ensure consistency with product line strategy

Requirements:
- BA/BS degree or equivalent work experience
- 4 years experience in B2B marketing required
- Solid understanding of tech landscape
- Excellent understanding of the full marketing mix
- Highly creative with ability to think out of box
- Advanced communication and interpersonal skills
- Up-to-date with latest trends and marketing best practices

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