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Brand Manager

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We have a leave of absence coverage need on the Transformers Franchise Brand for a results-oriented, innovative global product & consumer marketer to drive key initiatives for our high-profile TRANSFORMERS ROBOTS IN DISGUISE brand. In conjunction with the objectives set in the global brand strategy, you will lead Global Brand Development for the ROBOTS IN DISGUISE product line, build a cohesive and actionable category marketing plan for the brand, and leverage the best thinking from around the world realizing synergies in execution. Partnering with internal and external resources, you will develop and execute integrated programs, including advertising, promotions, public relations, etc. You will ensure the brand expressions and essence are consistent across the globe. Finally, you will collaborate with internal departments relative to the TRANSFORMERS ROBOTS IN DISGUISE global entertainment and licensing strategy.

Primary Duties and Responsibilities:
Under the general direction of the Global Brand Leader and senior team, you will:

Develop integrated global consumer communications strategy:

  • Develop extensive category plans for the TRANSFORMERS brand, ensuring the brand has a meaningful long term consumer position and achieves maximum volume profit/growth.
  • Assist with analysis of products, brand and category performance.
  • Develop primary communication vehicles in advertising, PR, online, etc.
  • Contribute to the overall TRANSFORMERS ROBOTS IN DISGUISE entertainment and licensing strategy of the brand through development of successful relationships with internal design staff and external providers.

    Create go-to-market template to deliver global marketing to regional level:

  • Provide timely and consistent communication of brand activity and key information to internal business partners.
  • Act as point person/key liaison on all licensing related business matters.
  • Oversees regional merchandising activities relative to category plan.

    Lead cross-functional teams to execute key brand initiatives, including finding innovative ways to grow higher margin businesses.

  • Drive product innovations through the system to better meet consumer demands.
  • Develop overall go-to-market product strategy.
  • Partner with global supply chain to identify programs to decrease development costs and gain efficiencies where applicable.
  • Maintain current knowledge of modern manufacturing trends, technologies and competitive practices.
  • Collaborate with global brand strategy and marketing team in the development of all special and exclusive products.
  • Become the global insights expert of the TRANSFORMERS CORE CONSUMER, BOYS 5-9 and leverage learning across product lines.
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