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Brand Manager

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The Brand Manager will be responsible for the management, implementation and execution of marketing strategies, consumer campaigns, and operations for a large academic institution. The Brand Manager is responsible for the day-to-day management of advertising and media agencies, project management of brand campaigns, overseeing consumer research, creative development, media planning, media trafficking, budget management, analytics and reporting.

Responsibilities include:
- Translating the organization's brand, values, and business goals, into marketing strategies and objectives that facilitate business growth.
- Assist in the development of marketing strategies in support of goals including leads, admissions, brand health, web metrics and campaign performance; Provides inter- and intra-departmental strategic oversight to organization’s brand marketing initiatives; performs all duties in full support of the organization's brand.
- Develop and execute a brand marketing plan, coordinating with Digital, Field Marketing, Social Media, Public Relations and Direct Marketing teams to ensure brand and messaging consistency.
- Develop and maintain campaign and messaging calendars
- Manage all brand-related advertising projects; coordinate internal and external resources, manage project budgets and timelines, traffic materials, build consensus and buy-in, communicate needs and report results.
- Establishes and maintains effective working relationships with internal and external stakeholders and constituents; serves as the primary liaison with advertising and media agencies and internal communications team to conceptualize, develop, produce and distribute campaigns, branded communications, marketing materials, and messaging.
- Strategize and oversee the branded content of marketing materials, campaigns, signage, events, website, etc.; coordinate with internal and external resources as necessary to develop and produce materials; ensure brand standards are consistent and adhered to; manage and maintain updated marketing materials.
- Assists others on the marketing team with the development and implementation of the marketing strategic plan by conceptualizing and proposing innovative, audience specific, integrated marketing strategies, including but not limited to, campaign development, social media engagement, program implementation, budgets and timelines.
- Conduct market research as necessary; undertake continuous analysis of industry and industry trends; maintain marketing research database by identifying and assembling marketing information; maintain professional and technical knowledge by attending educational workshops and events.
- Implement measurable goals to track metrics to optimize effectiveness of marketing campaigns across multiple platforms. Evaluate the success of marketing strategies and uses the data and assessment to refine planning.
- Prepare and manage the overall marketing budget; track and record expenditures; work with AVC to establish method for tracking of metrics and reporting the same; train channel budget managers on process; manage process to ensure timely budget tracking and reporting.
- Establish process for regular communication to internal stakeholders and partners on marketing campaign activities and results.

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