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Brand Manager

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AQUENT is seeking a Brand Manager that embodies the following specialties in Marketing:

*Customer Advocate - You'll dig into who our customers are and what language they use, then ensure our products speak their language
*Writer - You’ll build trustworthy relationships with customers by making "simplicity and humanity" core facets of our product content
*Editor - You'll cut or change what doesn’t help audiences find, understand, and choose us.
*Researcher - You’ll test your content on real customers, iterate until it’s clear as a bell, then see it rolled out to millions of people.

Business Responsibilities:
• Attend and conduct meetings and work with Marketing strategists to understand objective of solicitation/internal campaign
• Using internal template, create Marketing brief outling objectives of campaign for approval from Sr Marketing Managers and execution by Creative team
• Perform research/conduct focus groups on targeted demographics for product testing/rewards programs
• Promote Brand awareness and manage consistency
• Coordinates any internal documentation to ensure the timely and smooth production of direct mail solicitations
• Initiate recommendations to improve routing and creative process and ways of improving the overall efficiencies

Experience:
4-year degree in Marketing, Communications, or Business. MBA Preferred . 5+ years experience in an organizational role, preferably in a marketing or agency environment. Preferred: 2+ years Direct Mail experience, or fast-paced, advertising agency environment managing multiple projects for multiple customers/accounts. Account Management experience a plus.

Industry Knowledge:
Confident in leading marketing projects for multiple clients, ideally Direct Mail solicitations for the financial industry or ad agency with multiple client/industry focuses. Proven ability to quickly ramp up on expectations of client. Actively researches, learns and incorporates new means and methods whenever and wherever possible to improve processes.

Technical Knowledge:
MS Word - 3+, MS Excel - 3+, MS Project - 1+ (a plus), Acrobat - 1 +

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