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Brand Manager

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Are you passionate about brand strategy? Have you spent your career working at an ad agency or as a brand consultant? If so joining our client's Brand Strategy and Governance team might be the perfect fit for you.

Our client's Brand Center of Excellence is a group of marketing professionals responsible for building our global brand by increasing brand health, and making meaningful progress on the execution of key strategic initiatives as outlined in the Global Marketing Strategy, with brand as a critical enabler with the Enterprise Strategy.

As a member of the Brand Strategy and Governance team you will be instrumental in developing and implementing a world-class nomenclature system across the enterprise. You will help pioneer a new approach to product naming and positioning. The manager also plays a key role in deploying and socializing an enterprise wide brand health study, which is critical to our brand strategy. We need someone that can demonstrate the ability to define brand strategy, be involved with user-centered research, summarize fieldwork findings and articulate brand thinking.
This is a unique and critical opportunity to demonstrate great versatility and ability to stretch across the corporation.

This role will require strategic leadership for continued brand development program - including brand strategy, brand architecture & naming, brand support and management – as well as managing the agencies who support us in this work. This role will provide functional leadership for the Brand team within the wider Global Brand Planning team (including Insights and Brand Management functions) – contributing thought leadership, direction and input on the ongoing development of the global Brand Planning function and capability.

Responsibilities Include:
• Naming strategy: Communicate concepts to internal teams and to stakeholders in a clear, concise manner. Work with business lines that are constantly creating new products and service offerings as well as building on those already existing. You will be responsible for helping to create names and identities for these products and services, and positioning the names within the larger brand strategy.
• Naming audit: Lead broader naming audit to help document, assess and develop processes to manage worldwide assets.
• Rebranding and International Projects: Bring best practices on effective rebranding to ensure that customers know the brand, and bring consistency to global brand use by developing a strategy that can be used internationally.
• Product positioning strategy – Ensure that products are positioned well and that the messaging plan creates content for a variety of applications, across different media and for diverse audiences. Develop and maintain strategies through experience, research and analytical thinking; expand brand strategies that are instrumental in drawing insight from consumer needs, company aspirations and marketplace dynamics
• Process Management: Create structure when faced with complexity and ensure the successful translation of brand attributes into seamless execution. Drive process with creative team, account team, segment strategy and legal, challenging conventional approaches and maintaining a balance between creative and strategic and strategic and product.
• Brand health study – Ability to turn disparate research, facts, inputs, trends, observations into actionable brand strategies. Design, execute and oversee both qualitative and quantitative market research techniques to generate information that shapes brands.
• Daily coordination with stakeholders across the organization -Coordination with creative teams both internal and external to the company. You understand the intersection of brand, creative, and business, and also have strong experience in managing creative teams and external agencies so they can do their best work.

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