These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Brand Manager

0 people like this description

Under the supervision of a Brand Manger or Senior Brand
Manager develop, implement and evaluate Marketing activities to meet profit and
sales objectives. Responsible for learning and refining marketing techniques,
business processes and the overall coordination necessary to properly administer
a brand.


ESSENTIAL FUNCTIONS:

  • Assist in development and execution of brand objectives, strategies and
    projects to achieve Plan sales, profit and share goals.
  • Take lead role in analyzing brand, category and competitive consumption,
    identifying key causal factors; recommend action to capitalize on profit
    opportunities or correct problem areas.
  • Assist in evaluation and analysis of market conditions. Make recommendations
    for revising strategies and tactics as needed.
  • Develop, recommend and coordinate trade and consumer promotions with Sales and
    Logistics Departments.
  • Responsible for developing brand forecasts, including Ship/Share Models and
    promotional quantities, in conjunction with Sales and Sales Forecasting
    departments.
  • Coordinate closely with manufacturing locations to assure proper customer
    service.
  • Participate in the development of copy and media objectives in conjunction
    with the advertising agency.
  • Take lead role in developing packaging form and design in coordination with
    Packaging Design, R&D, Purchasing, Legal and Manufacturing.
  • Assist in providing Sales Department with selling information for sales
    materials and helping to identify special selling opportunities or problems and
    recommending appropriate action.
  • Assist in developing and maintaining brand budgets, including sales and
    profits objectives, and advertising/promotional expenditures.
  • Assist in developing and maintaining brand budgets, including sales and
    profits objectives, and advertising/promotional expenditures.
  • These job descriptions are examples. Looking for work?

    Find JobsFind Jobs