Develop integrated global consumer communications strategy: Develop extensive, insightful category plans for the brand, ensuring the brand has a meaningful long term consumer position and achieves maximum volume profit/growth.
Work with cross-functional teams to execute marketing plan toolkit development including TV & Digital. advertising, short-form entertainment content, digital games, point-of-sale materials, PR initiatives.
Analyze sales data of current Transformers line at retail, competitive trends in the marketplace and seek out new consumer insights to provide analysis and make recommendations to Product Development team for future brand development.
Contribute to the overall entertainment and licensing strategy of the brand through development of successful relationships with internal design staff and external partners.
Create go-to-market template to deliver global marketing to regional level:
Provide timely and consistent communication of brand activity and executions to internal business partners.
Partner with regional marketing teams to understand business needs, retailer trends & challenges, share best practices, identify growth opportunities, and provide strategic guidance on localization of marketing plans.
Act as point person/key liaison on all licensing related business matters; Identify brand expansion opportunities and partner with Hasbro Licensing division to find best-in-class licensing partnerships.
Oversees regional merchandising activities relative to category plan.