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Brand Manager

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Brand Manager - Digital Broadcast - West London - c£40K

They need people of a high calibre to join an really good team. They need people with get up and go, someone who has the attitude of working to tight deadlines even if there are none in place. They may keep on two people (this is to help justify the perm vacancies to the business) but they may only keep one so they need people who aren’t scared of healthy competition.

They need to be brand focussed and they’re open to people with in-house or agency experience.

Must be dynamic and have good energy, good people skills, they deal with the whole business so used to senior stakeholders and able to represent the themselves on brand. "believe in better" that must be their 'manta’ as well so if they can demonstrate change improvements anything that has made a difference / things better that is great.

· Spine Tingling - so people who just have that something about them, that make them stand out from the crowd

· Game Changing - innovative attitudes and ideas

· Brilliant Simple - life doesn’t need to be hard it just needs to be brilliant!

Brand Manager (Marketing), Brand Development

Background to the team

The Brand and Media Team sit within sales and marketing department and contain specialists in Brand Development, Brand Communications, Social Media, Media Planning and Promotions & Partnerships.

Within this, the Brand Development team has ownership of the overall brand and works with internal departments, marketing teams and consumer-facing functions across the business to ensure that the brand is represented consistently and effectively in terms of experience and execution.

Core purpose of the job

To drive brand equity by providing clear education, expert guidance, asset provisioning and guardianship for teams across the business producing external communications. Ensure that all our marketing communications project a consistent representation of the brand by providing accurate guidance and carefully curating the brand portal. Empower colleagues with an understanding of the brand and provide support for their projects as required.

Key deliverables

•Provision of guidance and tools to help build in-depth understanding of our brand across all marketing teams (Sales & Marketing, B2B, Media, Bet, Bigger Picture etc). Ensure that brand guidance is both up to date and accessible to both marketing teams and agencies

•Communicate changes in brand guidance or assets to the relevant teams within and partner agencies in a timely manner

•Provide brand guardianship, support and approvals where appropriate for individual projects or communications in the daily Brand Hub sessions. Support the Brand Controller (Marketing) with ad hoc brand strategy projects as required

•Support the creation of the new brand portal and ensure it is well maintained with up to date assets, guidance and news

•Manage the brand induction process for all new joiners to Sales and Marketing group and Creative, scheduling these on a monthly basis. Organise inductions or brand refresher sessions for agencies as required

•Take responsibility for the monthly Brand Network sessions - inviting guest speakers to talk about how their projects are building brand equity

•Keep up to date with the findings of Strategy & Insight team to build an in-depth understanding of consumer perceptions of the brand and support the development of long-term brand strategy recommendations

•Work in close partnership with retained brand agency Venturethree

•Support for the Brand Controller (Internal) may be required from time to time. These projects may touch on the brand experience of working at the physical manifestations of the brand around campus.

•An appreciation and understanding of brand marketing, ideally gained in 2 - 3 years’ experience at a large organisation or agency

•Communications experience (incl. digital, print and TV) and appreciation of design

•Confidence and sensitivity is required for reviewing and giving feedback on the work of others

•Strong communication and influencing skills. The person in this role will be an advocate for the brand and must be confident in presenting our brand positioning to teams and agencies

•Experience of presenting work and to senior stakeholders and managing approvals

•Comfortable with meeting the challenges of tight deadlines and prioritising a busy workload

•A passion for brand and a commitment to keep learning to expand the expertise of the team

•Experience and skills in any of these areas would be a bonus - brand positioning, architecture, naming, guardianship or tracking

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